| 4 Information that we hold (A) Information gathered by us - Collected information dogshout Free BizCard Entry I. You will appreciate that we may need to gather some information about you in order to compile our business directory. This information may include:
(i) Company/business name
(ii) Company/business address
(iii) telephone number
(iv) A category for your business The information we collect will then be featured in the dogshout.com as a Standard Free Entry and will be made available to users of our Website when they search our database. We may also use the information we collect to contact you about our Priority Advert and other services which we offer. dogshout Super BizCard Priority Advert II. You will appreciate that may need to gather some information from you when you wish to register to use our Priority Advertisement Service. This information may include: (i) contact forename and surname
(ii) Company/business name
(iii) Company/business address
(iv) telephone number
(v) fax number
(vi) e-mail address
(vii) website address
(viii) payment details
(ix) A category for your business
(x) Keywords that describe your business offering The information you provide (excepting your payment details) will then be featured in the dogshout.com as a Priority Advert and will be made available to users of our Website when they search our database. The information in your Super BizCard Priority Advert will be given priority over the other Standard Free Entry in the database and will be displayed along with a map, e mail and web address hyperlinks. We may also use the information you provide to contact you about other services which we provide and to contact you should we encounter any problems in the provisions of services to you. III. We may, on occasions, collect additional personal information from surveys on the Website, which you will not be obliged to fill in or return to us. IV. We also collect demographic and profile data on the Website. This information may be combined with other forms of information to permit us to bring together, in aggregate form, information about the people who use the Website. Such information will enable us to understand, in general terms, user preferences in relation to the content of the Website and the effectiveness of the advertising. (B) Information that is automatically logged - Stored Information I. Your IP address
When you enter the Website, we use your internet protocol ("IP") address to help diagnose problems with our server, to administer the Website and to help identify you. We also have the ability to ascertain what type of operating system and browser software you use and to identify the geographical location of your browser. Your IP address is also used by us to gather broad demographic information and other purposes, such as monitoring visitor frequency. II. Cookies
You may be aware that there is a technology called "cookies". Cookies are small files that are transferred from the Website to the hard drive of your computer and which help us to provide you with customised services. A cookie will not allow us obtain information of a personal nature that will identify you to us, such as your name and address. We will only be aware of such information if you provide the information to us or you have set the preferences in your browser to provide this information automatically.
Most cookies are "session cookies", which means that they are automatically deleted from your hard drive at the end of a session using the Website. If your browser permits you to do so, you may decline our cookies. Please note that if you decline our cookies you may not be able to use certain features on the Website.
You may also encounter "cookies" or other similar devices on certain pages of the Website that are placed by third parties. We do not control the use of cookies by third parties. III. What we do with the stored information that we collect
The information we collect via the Website in aggregate form allows us to carry out an analysis of user behaviour in general. This enables us to measure overall interest in the Website and helps us to develop the Website to make it more interesting/useful to users in general terms. Such information also enables us to inform advertisers how many users have clicked on to the various advertisements displayed on the Website. The analysis we perform does not include any personal information provided by you. We merely use the aggregate form of the information for these purposes. We will not provide any personal information you have disclosed to us to any third party unless you give us specific authority to do so. | 
